I hate the following ten TV commercials
- The husband is a simple being who just wants TV and sports. The wife is an intelligent task-master who is proud that Product X got him off his fat ass or tricked him into health.
- The husband or boyfriend hates being in a relationship and wins some degree of freedom from the shackles that bind him.
- The car in the ad is different than all others. It will make you stand out. It will make you special. It is the best car…ever.
- Company Y, despite its sins of the past, is now saving children, the environment, and the economy.
- Baby talks.
- Animal talks.
- This product is about people. In fact, it was made by people just like you. The people on screen are not actors, sorta.
- This medicine will save you from whatever ills you. Its side affects just might kill you, or at least gross you out over the next 90 seconds.
- Product Z is made in a very clean environment by funny people you can relate to. You want to hang out with them as you consume Product Z.
- The people on this evening news program are hysterical locals. They are your friends who live down the street.
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February 22, 2010 -
Posted by fruhlinger |
Uncategorized
In other words, you hate all commercials.
Mm, I wouldn’t say I hate *all* of them. In fact, I think some are pretty funny and creative. I like commercials in which the product speaks for itself rather than the manipulative “this is you” types that I listed. There are plenty others.